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Bluetent’s Strategic Account Managers leverage industry, consumer and business data to create cohesive marketing plans for vacation rental managers. While strategies may cover Online Travel Agency (OTA) presence, a major goal of strategic planning is to increase consumer engagement and drive direct bookings. Some of the techniques and tools you can expect from a Strategic Market Planning engagement with Bluetent include:
Yearly marketing plans
Coordination of campaigns across SEO, content, email marketing, paid advertising and social media
Marketing budget planning & analysis
Marketing channel / marketing mix analysis
Competitor / situational analysis
Brand development
Direct Booking strategies
User Experience / User Interface (UX/UI) reviews and improvements
Owner Acquisition campaigns
Inclement weather / disaster contingency plans
and much more…
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