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An essential part of growing a property management company is bringing more properties under contract to rent. Owner Acquisition is the process of acquiring more owners in your property management portfolio. The marketing and advertising tactics used to attract and retain homeowners in a property manager’s portfolio are called Owner Acquisition Campaigns.
Paid Advertising
xPaid Advertising is any kind of advertising you have to pay for. Notable examples include Google AdWords and Bing Ads.
Paid Search Traffic
Customers and potential customers can access your website through a variety of channels. For example, they can click on a paid advertisement or a social post and end up on your website. Paid Search traffic is when a person clicks on your paid advertisement and goes to your website. This can include search and display ads on platforms like Google and Bing.
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Customers and potential customers can access your website through a variety of channels. For example, they can click on a paid advertisement or a social post and end up on your website. Paid Social traffic is when a person clicks on your advertisement on a social site link Facebook or Instagram and goes to your website.
Pay-Per-Click (PPC)
xPay-Per-Click (PPC) is a category of paid advertising. There are several models that you can choose from in Paid Advertising. PPC means that you are paying every time someone clicks on your ad - hence “pay-per-click”. Another example of a Paid Advertising model is Pay-Per-Impression (PPI) which means you pay every time someone is served your ad, regardless if they click it or not. Our Paid Advertising Managers at Bluetent are experts in determining which payment models are the most effective for your paid advertising campaigns.
Property Management System (PMS)
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Customers and potential customers can access your website through a variety of channels. For example, they can click on a paid advertisement or a social post and end up on your website. Social traffic is when a person clicks on a post on Facebook or Instagram and goes to your website.
Schema Markup
xSchema Markup is code that can be added to websites to help search engines return more informative results for users. In short, it will help your web page look better in search results. Often, it will help your website take up more real estate within the search results, which can help you stand apart from your competition. In the following example, schema markup was implemented to get this accordion question and answer structure to show up.
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Year-over-Year (YoY)
The vacation rental industry is very seasonal. A property manager may see a great majority of transactions in the months leading up to their busy season, just as they might see a lower amount of transactions in the months leading up to their shoulder season or off season. For this reason, we prefer to look at data in a Year-over-Year (YoY) analysis. For example, if we are reporting on data from September 2020, we would want to compare it to the data from September 2019.
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