Booking Abandonment
Bluetent’s Booking Abandonment Tool triggers follow-up emails to potential guests that leave the Booking page before making a booking. Users can abandon a booking for many reasons, maybe the user opened on the mobile device and meant to follow-up at a later time on their desktop, or perhaps the user need to touch base with their travel group before booking.
Booking Abandonment follow-up emails contain important personalized information such as the property name and image, requested travel dates, a call to action to book the property, and property manager contact information. Bluetent Marketing Experts utilize two forms of Booking Abandonment follow-up emails:
Booking Abandonment - Property Available
Booking Abandonment - Property Not Available
Related Articles
It’s best to follow this workflow when setting up Booking Abandonment.
https://bluetent.atlassian.net/wiki/spaces/PROD/pages/672759871
https://bluetent.atlassian.net/wiki/spaces/PROD/pages/916652146
https://bluetent.atlassian.net/wiki/spaces/PROD/pages/672694314
Additional Resources
Bluetent Blog: The Inbox: Turn Abandoned Carts Into Revenue