Vrbo - Promotions (Discounts)

Vrbo - Promotions (Discounts)

This article explains Vrbo Promotions and Discounts, now available in Boost.

Overview

Vrbo offers both “promotions” and “discounts” to help property managers attract more bookings and maximize occupancy. These tools allow you to set up special offers for your properties based on specific criteria, such as booking window, guest type, or device used. This guide explains the types of promotions available, how to configure them, and important rules and best practices.


Key Concepts

  • No stacking: While multiple discounts/promotions can be created for the same property for overlapping dates, the highest discount/promotion is what will be applied to the booking. The discounts do not stack.

  • Where to set Vrbo promotions & Discounts in Boost: You can set promotions on the Channel Settings Page (applies to all properties) or on the Listing Settings page of an individual property. You must choose one method per property—combining both is not supported.

  • Activation/Deactivation: Promotions can be enabled, disabled, or edited at any time. Promotions cannot be deleted; you can only disable them by setting them to ‘Inactive’

  • Bulk update is not supported for promotions; set up each property individually if needed.

  • New Listing Discount is counted as a promotion for stacking logic.

  • Changes take about 15 minutes to appear on Vrbo.


Types of Vrbo Promotions

Promotion Type

Description

Promotion Type

Description

New Listing Discount

This is a 20% discount for new properties on Vrbo. It is not configurable aside from enabling or disabling for a property

Early Booking

Applies a discount amount to reservations that are booked within 60 - 500 days from today’s date.
Meant to give deals to bookers who book far out in advance of their check in days

Last Minute

Applies a discount amount to reservations that are booked within 1 - 30 days from today’s date.
Meant to give deals to bookers who book check in dates close to their booking date.

Mobile Only

Applies a discount amount to reservations that are booked by a guest using a mobile device.
Meant to give deals to bookers using a mobile device to browse and book

Member Only

Applies a discount amount to reservations that are booked by a Vrbo member, ie someone signed into Vrbo while browsing.
Meant to give deals to Vrbo status holders

Merchandising & Guest Experience

Merchandising is how OTA’s advertise discounts/promotions to guests, using call outs in the user interface as well as strike thru pricing.

Merchandising Examples from the Vrbo user interface

Early booking

image-20251201-184429.png

Last minute

user interface examples last-minute.png

New listing discount

image-20251201-184459.png

Mobile only

image-20251201-184514.png

 

Member only

image-20251201-184528.png

How to Set Up Vrbo Promotions

Vrbo Promotions can be set on the Channel Settings Page or on the (individual) Listing Settings Pages in boost.

Setting Vrbo Promotions on the Channel Settings (All Properties)

  1. Go to Channel Settings in your dashboard.

    image-20251216-171318.png
  2. Scroll to Pricing and click Add Promotion.

    image-20251206-000454.png
  3. Name your promotion and select the promotion type.

  4. Configure the required fields (see below for field details).

  5. Scroll to the bottom and click Save Changes.

 

Setting Vrbo Promotions on the Listing Settings (Individual Properties)

  1. Select the property you want to edit.

  2. Click Pricing > Edit Pricing.

    image-20251206-001401.png
  3. Scroll to the bottom and click Add Promotion.

    image-20251206-001424.png
  4. Configuration is the same as Channel Setting (outlined above).

    image-20251206-001439.png
  5. Scroll to the bottom and click Save Changes

Note: If you are using Channel Settings for promotions but want to switch to a listing-level promotion, set the “Source” to “Override” at the property level and Save Changes


Promotion fields & configuration details

The Boost user interface provides options to set discounts. Depending on the selected promotion type, different configuration options appear. Required fields are marked with an asterisk (*), and help text indicates minimum or maximum values.

Expand the text box below for details on each field and its function

Field Name

Field Description

Required?

What promotions does this apply to

Other notes and restrictions

Field Name

Field Description

Required?

What promotions does this apply to

Other notes and restrictions

Name

A detailed name describing to the user what this promotion is

Yes

All

Use a descriptive name

Promotion Type

Type of promotion (Early Booking, Last Minute, etc.)

Yes

All

 

Promotion Status

Active/Inactive

Yes

All

Set to Inactive to disable

Discount Configuration

 

 

 

 

Discount Type

Whether the promotion is active or not. Vrbo does not allow to delete promotions for properties, so a user must set promotions to inactive if they want to turn them off

Yes

All except Member Only

Defaults to active. Can create promotions initially as inactive and then update them as well

Discount Unit

Percent or flat amount

Yes

All

 

Supplier Discount ID

ID from your PMS or source system

Yes

All

Recommended to match the Name

Day of Week Discount

Discount for specific days of the week

Yes

Day-of-Week discounts

Useful for weekend/weekday offers

Tier Discount (Member)

Discount by Vrbo member tier (blue, silver, gold)

Yes

Member Only

Must be at least 10; blue < silver < gold

Travel Date From/To

Stay dates when the promotion applies

Yes

All

Check-in/check-out dates

Minimum/Maximum Nights

Stay duration required for the promotion

No

All

 

Min/Max Days in Advance

Booking window for Early/Last Minute promotions

Yes

Early/Last Minute

 

Applicable Nights

Interval of nights for multi-night discounts

Required

Multi-night discounts

 

Recurring Discount

Whether the discount recurs on intervals

No

Multi-night discounts

 

Mobile Only

Targets mobile device bookings

No

All except Mobile Only

 

Blackout Dates

Dates when the promotion does not apply

No

All

Can set multiple blackout ranges

 


Disabling or Opting Out of Promotions

Disabling a Promotion on Channel Settings

  1. Navigate to the Channel Settings page and scroll to the specific promotion you wish to disable

  2. Set the promotion’s status to Inactive

  3. Scroll to the bottom of the page and lick Save Changes

image-20251216-172205.png

Disabling a Promotion on Listing Settings

  1. From the Listings page in Boost, click the listing name you want to update.

  2. Click on Pricing and then on Edit Pricing

    image-20251216-173613.png
  3. Scroll down to Promotions and set Promotion Status to Inactive

    image-20251212-232334.png
  4. Scroll to the bottom of the page and click Save Changes


Opting Out of Channel Promotions

  1. Navigate to the property in Boost and find the promotions under Pricing > Edit Pricing then scroll down to Promotions

    image-20251212-231937.png
  2. Change the Source’ from Channel Settings to Override

    image-20251212-232003.png
  3. Scroll to the bottom of the page and click Save Changes