What is Strategic Market Planning?
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What do Bluetent’s Strategic Market Planning Experts do?
Bluetent’s Strategic Account Managers leverage industry, consumer and business data to create cohesive marketing plans for vacation rental managers. While strategies may cover Online Travel Agency (OTA) presence, a major goal of strategic planning is to increase consumer engagement and drive direct bookings. Some of the techniques and tools you can expect from a Strategic Market Planning engagement with Bluetent include:
Yearly marketing plans
Marketing budget planning & analysis
Marketing channel analysis
Direct Booking strategies
User Experience / User Interface (UX/UI) reviews and improvements
Owner Acquisition campaigns
Inclement weather / disaster contingency plans
How to Get Started with Strategic Market Planning
Bluetent offers flexible Strategic Market Planning engagements to meet your business goals and getting started is easy. Contact us for a free consultation today.