What is Paid Advertising?
Paid Advertising is any kind of advertising you have to pay for. Notable examples include Google AdWords and Bing Ads. The algorithms that define these platforms are extremely sensitive and campaigns that are not closely monitored by professionals can lead to a low Return On Investment (ROI) and lost income. Paid advertising campaigns run by the vacation rental industry experts at Bluetent are agile, optimized and continually reassessed.
What do Bluetent’s Paid Advertising Experts do?
Bluetent’s Paid Advertising experts facilitate paid ads campaigns for vacation rental managers across a variety of advertising platforms.
Bluetent manages paid advertisements on the following platforms:
Google Search Network
Google Display Network
Retargeting & prospecting campaigns
Dynamic Display Advertising (DDA)
Bing Ads
YouTube
Bluetent’s Paid Advertising experts deploy a variety of tactics to improve your Return On Investment (ROI), including:
Budget forecasting based on seasonality & industry data
Budget optimization & bidding strategies
Advanced tracking and analytics
Advanced targeting: location, demographics, affinity audiences, etc.
Keyword research
Ad copywriting & optimization
A/B testing
and much more…
How do Get Started with Paid Advertising
Jump-start your business growth with results-driven digital advertising campaigns crafted by our experts. Continually monitored and optimized, our plans will meet your unique goals and maximize profit. Getting started is easy - contact us for a free consultation today.