Strategic Market Planning is the process of setting goals and objectives based on a variety of internal and external forces. In the vacation rental industry, we use strategic marketing planning to understand which channels offer the highest potential for profitability, which can often change from one season to another.
What do Bluetent’s Strategic Market Planning Experts do?
Bluetent’s Strategic Account Managers leverage industry, consumer and business data to create cohesive marketing plans for vacation rental managers. While strategies may cover Online Travel Agency (OTA) presence, a major goal of strategic planning is to increase consumer engagement and drive direct website bookings. Some of the techniques and tools you can expect from a Strategic Market Planning engagement with Bluetent include:
Yearly marketing plans
Coordination of campaigns across SEO, content, email marketing, paid advertising and social media
Marketing budget planning & analysis
Marketing channel / marketing mix analysis
Competitor / situational analysis
Direct Booking strategies
User Experience / User Interface (UX/UI) reviews and improvements
Owner Acquisition campaigns
Inclement weather / disaster contingency plans
and much more…
How to Get Started with Strategic Market Planning
Bluetent offers flexible Strategic Market Planning engagements to meet your business goals, and getting started is easy. Contact us for a free consultation today.