Improve your Booking.com listings with Opportunities

Owned by Braeden Flaherty (Deactivated)
May 28, 2020
3 min read

What are Opportunities?

In any business, there’s always room to improve. Opportunities are our way of helping properties perform even better on Booking.com.

  • Data-driven tips to improve business

  • Tailored suggestions to each property, depending on their profile and current situation

  • Quicker, easier implementation directly from Boost

Until now, properties have only been able to access opportunities via the Booking.com extranet. However, we know that connected PMCs prefer the option to manage things within Boost whenever possible. With the API, they can see and act on the Opportunity Centee’s suggestions directly from Boost – without having to log into Booking.com.

 

How do Opportunities work?

The process guests follow to book a room on Booking.com can be broken down into eight steps. Each represents a point when a potential booker might leave the process. The Opportunity Center helps identify why a drop-off might occur.



Take, for example, "Available rooms": If guests search for properties in your area ("Potential searches"), you need to have rooms available on those dates for your property to be both visible ("Available searches") and bookable. If you don't have availability on those dates, your chances of converting potential guests into actual bookings decreases – we call this a "drop-off point."

  1. Each drop-off point also represents an opportunity for you to improve your performance on Booking.com. The Opportunity Center splits these opportunities into 7 sections, each one corresponding to different drop-off points.

  2. The Opportunity Center is powered by Focus Finder, which analyzes your property's performance along each step of the guest journey – from the initial search on our site, to the actual stay at your property. It also compares your performance to that of similar properties in your area.

  3. For every step that you're performing below similar properties in your area, Focus Finder provides custom business advice to help you grow and close any gaps. It also indicates where you out-perform similar properties, so you can see what you're doing well – and keep at it.

  4. Within each category, you’ll see a list of relevant opportunities designed to improve your performance in that area.

  5. You implement the opportunities in a couple of clicks.

Actioning Opportunities

To view and action available opportunities, log in to Boost and navigate to the listings dashboard:

From there you can click “View Opportunities” under the BDC Status column to see opportunities specific to that listing.

Some opportunities can be actioned directly by clicking “Enable Feature”, others may require additional steps within the Booking.com extranet. Just click “take me there” to complete those steps:

Any opportunities that are not relevant to your listings or goals can be dismissed with 1 click.